WOW Apple Cider Vinegar Shampoo Review

WOW Apple Cider Vinegar Shampoo

This is a detailed review of the WOW Skin Science Apple Cider Vinegar Shampoo.

My hair now has never been healthier and I have never been prouder of flaunting it every single day. Even though I’ve devised my own routine and a set of staple hair care products I have proven works for my hair and needs, I still find myself mixing it up every once in a while. I switch up my routine and the products I used according to what my hair needs on the daily.

Today, I will be reviewing the famous and favorite WOW Skin Science Apple Cider Vinegar Shampoo. Instead of focusing just on my personal preferences, likes, and dislikes about our star shampoo for today, I will be sure to lay out details, benefits, and what it can offer. After all, these are the things I make sure to look for when I’m shopping for new hair care products to add into my routine.

I’ve read through multiple sources and user reviews on top of user reviews to get the full picture from other users as well – both good and bad.

Now if you’re ready to get to know the best and not-so-best of this shampoo better, which has impressed so many, including me, let’s check it out!

Overview: WOW Skin Science Apple Cider Vinegar Shampoo Review

As per the brand, this works best for all hair types – from oily to dry to normal. It’s been formulated to nourish, clarify, and detoxify your scalp and hair from dirt and product buildup. Scalp that is overly oily or overly dry will also reap benefits from regular use of this apple cider vinegar shampoo. As the shampoo works to clarify buildup from products and dead skin cells alike, it also works to balance your scalp’s sebum and pH levels for healthier scalp and strands.

If you’re someone who suffers with thinning hair and has had trouble with hair regrowth, adding this shampoo into your hair care regimen will prevent hair loss. It will also help your hair grow back thicker, stronger, and healthier.

Apple cider vinegar itself has been a popular condiment and healthy food among many people. When used on hair and scalp as a clarifying shampoo, it helps deeply cleanse and get rid of buildup. It also helps your hair come out smoother, softer, and much easier to manage.

ACV cleansing has been popular among the curly and textured hair community as it helps fight against frizze for more manageable and softer hair. As someone with wavy hair, I’ve seen the use of it everywhere but have yet to try it myself.

The WOW Skin Science Apple Cider Vinegar Shampoo does this all – and more – but without the pungent smell.

At a Glance

The Packaging

Before we get into what’s inside the bottle of this Apple Cider Vinegar Shampoo, let’s first talk about the packaging and bottle it comes in.

The shampoo comes in a regular and brown-tinted 16.9 Fl Oz bottle. The brand boasts of an amber packaging. This kind of packaging offers more protection for the purity of the product’s active ingredients than a clear bottle, making sure the formula stays effective.

Previous versions of the bottle and packaging seemed to have a pump as the cap to let you get the amount of product you need. Newer versions are designed to be squeezed through an opening at the cap. This new bottle packaging lets you control how much product you squeeze out from the bottle. It clicks open and close for security as you take a shower.

Keep in mind though that not everyone has been a fan of the bottle’s cap. A few found it flimsy and poorly-designed, often breaking when you drop the bottle to the floor.

How It Smells

If your concern when it comes to ACV cleansing is the pungent smell and odor it comes in, this apple cider vinegar shampoo offers a solution. With the same benefits of an ACV wash, this doesn’t come with the off-putting smell. Instead, you can enjoy a sweet apple scent as you reap off an ACV wash’s benefits.

Why It’s A Favorite

Now that we’ve laid out the basic features at a glance, let’s now dive into the reasons why it’s such a favorite among many users.

Good, Quality Ingredients

One main reason why this is a favorite among many users is because it’s packed with good and quality ingredients you can trust.

The raw apple cider vinegar acts as a natural clarifier. It works to clear out and clarify your hair and scalp from dirt and product buildup all the while balancing out pH levels. As a natural detoxifier, it also removes excess oil or sebum and clears away dead skin cells so your scalp feels and looks cleaner and fresher.

Sweet almond oil imparts nourishments to your scalp for hair that is stronger and shinier. The argan oil makes sure your hair and scalp gets extra moisture. It also works to protect your hair from external damage. And with nettle leaf extract, it works to soothe your scalp with its natural antioxidants and anti-inflammatory properties.

Gentle Clarifying

This shampoo works to clarify and break down product buildup, deep clean clogged hair follicles, prevent flakiness, and fight against scalp acne. With raw apple cider vinegar, this protects your scalp from embarrassing dandruff and flakey scalps. With regular use, this works to detoxify scalp and hair strands.

On top of a much clearer scalp, this also works to balance your scalp’s pH levels for a much healthier scalp. This helps reset your hair and scalp’s health for strands that are livelier and bouncier.

For All Hair Types

The good thing about this apple cider vinegar shampoo is that it’s compatible with all hair types. Whether you have oily, dry, or normal hair, this is a good addition to your hair care regimen to look into. Curly and textured hair will also see major differences in their hair with this one.

If your hair and scalp is either overly dry or oily, this shampoo works to balance out your scalp’s oil production. Because this is a sulfate-free shampoo, rather than stripping your hair and stripping off its natural oils, it works to clear the excess oil and residue buildup.

Thinning and Hair Loss Solution

This shampoo offers a great solution to hair thinning, loss, and breakage. With saw palmetto, this works to prevent hair loss whenever you’re in the shower. The palmetto extract together with the formula rejuvenates hair follicles, encouraging healthier hair regrowth that is less prone to breakage and split ends.

And with DHT blocker, this helps slow down the effects of the natural aging process on your hair follicles, effectively slowing down hair loss. It also works to neutralize the effects of free radicals to prevent hair breakage and further permanent damage.

Healthy and Soft Hair

Regular washing with this WOW apple cider vinegar shampoo will help your hair become stronger and overall healthier. On top of deep cleaning your scalp and hair, it also works to balance out your scalp’s pH levels and sebum production.

This also boosts hair volume while leaving it feeling and looking hydrated and moisturized. It restores damaged hair to its glory while sealing close split ends and reducing frizz on hair. And thanks to its hair strengthener properties, this keeps your hair less prone to damage. By regenerating and restoring the health of hair follicles, this promotes healthy hair regrowth.

By nourishing your scalp and strands with this shampoo, hair comes out silky soft. It tangles less, is more manageable, and is less prone to split ends and breakage. 

The brand believes in using hydrating to give users voluminous, shiny hair. The refreshing and healthy blend of ingredients works to restore the strands’ elasticity and healthy shine. This helps you say bye-bye to damaged and dull hair.

Safe and Gentle

One major thing many users have come to look for and love about this shampoo is its safe and gentle formula. Having been made with all natural ingredients, this provides gentle cleansing and proves to come with less harsh chemicals and ingredients. It’s also free from sulfates, parabens, silicones, mineral oils, and gluten. Being a sulfate-free shampoo, this does not strip off your scalp’s natural oils. Instead, it balances it out and clears excess oil produced.

It’s also hypoallergenic and has been dermatologically-tested to rule out allergic reactions on sensitive skin. The formula is entirely plant-powered and is free from any harsh or harmful chemicals and ingredients that can lead to further dryness and damage on hair and scalp.


This is proud to be a 100% vegan formula and is cruelty-free. The brand’s hair care formulas have been carefully-crafted in India with only the best ingredients from the world. And fear not as these ingredients have been ethically-sourced for your peace of mind.

This combines natural ingredients and science-backed formulas and innovations to produce products that are safe and effective.

Other Things You’ll Love

Unlike many harsh shampoos in the market, this is safe to use for color-treated hair. It even works to repair damages caused by chemicals, heat, and styling. It’s also natural gray hair-friendly and will not turn them yellow with use.

You can use this as a treatment shampoo for up to twice a week and alternate it with the brand’s Coconut Milk Shampoo for best results.

WOW Skin Science Apple Cider Vinegar Shampoo: What Customers Have To Say

To make sure we get to lay down all the best and also the bad of this shampoo, I cross-checked real user reviews across multiple websites.

In a nutshell, many found this to work wonders for their scalp and hair. As many have pointed out, hair comes out stronger, shinier, and just overall healthier with regular use.

For greasy scalp and hair, many have shared coming out of the shower with scalp and hair feeling and looking much cleaner and fresher. It also gets rid of itchy and flaky scalp.

Many users have commended this for their fuller and more voluminous strands. This lessens hair loss and promotes healthy hair regrowth. This has been a go-to for many who suffer from hair loss and thinning.

Many also seemed to like how it eliminates frizz from hair. Instead, it helps hair achieve a softer and smoother finish. It’s so smooth and shiny to the point that it feels like you’re touching silk.

And unlike actual apple cider vinegar, this doesn’t leave your hair smelling foul and pungent. Instead, it leaves behind a pleasant, lightly sweet, and apple-like scent.

Though a favorite among many, this does come with a few drawbacks as some have shared in their reviews. For one, some found it a bit expensive, given the size of the bottle and the amount of product you get. But if you don’t plan on using it daily, this can still come as a sweet deal if you consider the benefits.

Quite a few have also complained of a faulty cap. While some found theirs to easily break, a few others found the cap difficult to open and close, especially with wet hands in the shower.


  • Stronger, shiner, healthier hair
  • Clears buildup and residue
  • Cleaner and fresher scalp
  • Fuller, voluminous hair
  • Smooth, soft, and silk-like hair
  • Light, pleasant scent


  • Expensive
  • Faulty cap

Alternatives to WOW Skin Science Apple Cider Vinegar Shampoo

If you would like to see other alternative shampoos to the WOW Skin Science Apple Cider Vinegar Shampoo, I’ve got you covered below.

Closest Substitute: Majestic Pure Apple Cider Vinegar Shampoo

In terms of hair benefits, the closest substitute we found is the Majestic Pure Apple Cider Vinegar Shampoo. This helps clear and clarify scalp from buildups, itch, and dandruff. Aside from apple cider vinegar, it’s also formulated with coconut oil and avocado oil to impart moisture and hydration. It works to nourish and restore hair’s shine for strands that look and feel much healthier. This is sulfates and cruelty-free.

For Luscious Volume: Maple Holistics Apple Cider Vinegar Shampoo

For the best luscious and voluminous hair, the Maple Holistics Apple Cider Vinegar Shampoo is our top alternative choice. Its formula and blend of apple cider vinegar, argan oil, jojoba oil, and botanical extracts don’t just clarify scalp and hair. It also works to nourish and strengthen hair to prevent hair breakage. The blend of quality ingredients also promotes healthier hair regrowth. This also gives hair luscious and healthy shine. This is free from sulfates, parabens, and phthalates.

Budget-Friendly: Aveeno Apple Cider Vinegar Blend Shampoo

And the Aveeno Apple Cider Vinegar Blend Shampoo is the best budget-friendly alternative to our favorite. Even at such a low price, this doesn’t sacrifice performance. This clarifies scalp and removes buildup and residue. It’s also scalp-soothing and nourishes scalp for much healthier hair. It adds shine and volume to otherwise dull and lifeless strands. It’s free from sulfates, parabens, and dyes as well.


Overall, the WOW Skin Science Apple Cider Vinegar Shampoo is a great choice for those looking to deeply cleanse their scalp and strands with a gentle and safe formula.

It’s been formulated to clarify buildups and residue so you can come out of the shower with scalp and hair that looks and feels cleaner and fresher than ever before. It’s effective yet gentle. This doesn’t ever strip your scalp off its natural oils. It instead works to balance out the scalp’s oil and sebum production and its pH levels.

The formula is also hydrating and moisturizing. It lessens frizz and leaves your hair feeling and looking soft, smooth, and very much silk-like. It adds a healthy shine to hair and promotes strong strands and healthy hair growth.

This is a bit on the pricier end but many were willing to let that pass due to the work it’s done to their hair. The faulty cap also lies on the packaging rather than the formula itself and many were more than willing to live with that.

If you’re set on getting it, head on over here to purchase or for more information.

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