Best Cruelty-Free Mascara

Woman applying cruelty-free mascara to her eyes

If what you’re looking for is a mascara that’s sure to give your eyes a much-needed ‘pop’ yet will give you a guilt-free sleep, then there are three important things for you to consider: ingredients, applicator, and the look you’re going for. I’ve listed down and reviewed below some of the best according to these mentioned features.

I don’t know about you but I prefer all my makeup in my makeup bag to be cruelty-free. Just like many out there living in a much caring world (yes, even and especially for our furry friends!), I don’t like putting anything on my face which I know has been tested on animals.

If you’re anything like me, what I hate most is when I fall in love with a certain makeup product and literally cannot stop using it. And then I just find out that it’s been tested on animals as part of its manufacturing process or because it sells to a country that requires cosmetic products to be tested on animals.

It’s 2021 and animal cruelty in our cosmetic products just won’t cut it anymore. A beauty brand being cruelty-free isn’t a free ad-on anymore. With so many brands committing themselves to be cruelty-free across all their products, it has become a standard for companies and consumers alike. If a makeup is certified cruelty-free, it means we can trust that brand and the things they put in their products.

Finding a mascara that’s perfect for your lashes can be tough work, really. It’s more of a trial and error to really find your holy grail in the world of mascaras. What’s better than finding your HG mascara is finding one that’s cruelty-free, too! You can never go wrong with cruelty-free mascara. You get on fleek and voluminous eyelashes for days while keeping your conscience clear for a good night’s sleep.

If you’re looking to upgrade your mascara into a non-cruelty one, read on to find out my top picks for the best cruelty-free mascara for cruelty-free beauty!

Our Top Picks for the Best Cruelty-Free Mascara

Product ImageProduct NamePrice
Our PickUrban Decay Perversion MascaraUrban Decay Perversion MascaraCheck Price
Best for Sensitive EyesToo Faced Better Than Sex MascaraToo Faced Better Than Sex MascaraCheck Price
Best for LengthStila Huge Extreme Lash MascaraStila Huge Extreme Lash MascaraCheck Price
Essence Lash Princess False Lash Effect MascaraEssence Lash Princess False Lash Effect MascaraCheck Price
Covergirl Lash Blast Volume MascaraCovergirl Lash Blast Volume MascaraCheck Price

The Best Cruelty-Free Mascaras

1. Urban Decay Perversion Mascara – Our Pick!

Urban Decay Perversion Mascara

Our pick for the best cruelty-free mascara is the Urban Decay Perversion Mascara! This mascara is amazing at giving your lashes great definition for a more put up everyday look. It gives your eyelashes great volume and great length, but something that’s not too dramatic or over the top. If that’s what you’re going for, this is definitely a good way to go.

Its formula is buildable too, allowing you to coat your lashes a few times without the messy clumping. You don’t even have to worry about your mascara throughout the day with this in your makeup routine as this is very long-wearing and could last you the whole day without smudging.

It has a very creamy formula that goes on very smooth on your lashes, and you really only need a few coats to achieve your desired look. It also has a very soft brush that promises to reach every lash you own. With this mascara, you’re also sure to get amazing definition in your bottom lashes!


  • Amazing top and bottom lash definition
  • Buildable
  • Great lash volume and length
  • Long-wearing
  • Creamy texture and soft brush
  • Only need a few coats to build up


  • None

2. Too Faced Better Than Sex Mascara – Best for Sensitive Eyes

Too Faced Better Than Sex Mascara

Our choice for the best cruelty-free mascara that’s best for sensitive eyes is the Better Than Sex Mascara from beauty brand Too Faced! If you have very sensitive eyes and have completely given up on the idea of wearing mascara because your eyes react to almost anything you put on, just hear us out. The cult-favorite mascara from Too Faced has safe ingredients and many of those with sensitive skin have experienced no bad reactions to it. So if you have sensitive eyes, you might want to give this one a try.

Besides not causing irritation to sensitive eyes, this mascara is great at thickening your lashes. It gives great lash length and volume. The hourglass-shaped brush effectively separates your lashes for an even distribution of the product. It’s also long-wearing and doesn’t smudge no matter how long you wear it.

You only need a few coats to get a full look but if you want to build more, you don’t have to worry about clumps. The formula of this mascara also goes on smoothly, so if you’re new to the mascara game, no need to be scared.


  • Great for sensitive eyes
  • Thickens lashes
  • Separates lashes
  • Long-wearing and smudge proof
  • Buildable


  • A little difficult to remove

3. Stila Huge Extreme Lash Mascara – Best for Length!

Our top pick for the best cruelty-free mascara that gives the best lash length is the Stila Huge Extreme Lash Mascara! If you’re looking to really lengthen your lashes with every swipe of mascara, this might be a good fit for you. This one gives you long, voluminous lashes and really lengthens them. It’s amazing at really waking up and making your eyes pop.

Its formula is also buildable, you can put on more coats without worrying about it clumping. You can easily reapply as much as you want even after it dries. It’s also fairly long-wearing. A tube of this mascara has a great amount of product and can last you for months!

Be careful though because if you apply too much of it, it might get clumpy. So make sure you apply just the right amount of coats.


  • Great for lengthening your lashes
  • Long, voluminous lashes
  • Buildable
  • Long-wearing
  • Tube lasts for months


  • Dries quickly
  • Might clump if you apply too much

4. Essence Lash Princess False Lash Effect Mascara

Essence Lash Princess False Lash Effect Mascara

A favorite among mascara enthusiasts, the Lash Princess False Lash Effect Mascara from cosmetic brand Essence also made it into our list of the best cruelty-free mascaras! This mascara is able to give you dramatic length and great volume. So if your problem with lashes lies with length, then this is definitely a way to go.

This stays put on your lashes all day, despite not being waterproof. It also comes off easy with makeup remover and won’t give you a hard time during cleansing. Its formula is buildable and doesn’t flake throughout the day. Length is definitely this mascara’s strong suit, and might not give as much drama in lash volume.

And a warning too, if you sweat a lot, this might smudge on your eyes a bit.


  • Dramatic length and great volume
  • Long-wearing
  • Comes off easy
  • Buildable


  • Might smudge if you sweat too much

5. Covergirl Lash Blast Volume Mascara

The last item on our list of the best cruelty-free mascaras is the Covergirl Lash Blast Volume Mascara! This mascara’s formula is buildable with zero clumping at all. It’s waterproof but not heavy and won’t give you crusty eyelashes. It’s able to keep your lashes curled all day and won’t leave flakes on your face. This one is amazing at giving your lashes more volume, so if that’s what you’re looking for, this is definitely a good way to go.

If you’re new to makeup and are having a hard time perfecting the application of mascara, this one applies cleanly, easily, and evenly. The bristles of the applicator are able to separate your lashes for an even application. Wearing this even for an entire day won’t leave you with smudged or smeared eyes.


  • Buildable
  • Volumizing and keeps lashes curled
  • Clean, easy, and even application
  • Separates lashes
  • Smudge and smear-proof


  • Difficult to remove

How to Choose the Best Cruelty-Free Mascara

With choosing a cruelty-free mascara, you’re not just looking for something that’s been certified by a trusted organization. There are other things you should take into consideration to make sure you get the most for your lashes and at the same time get a peaceful sleep.


While it’s important that we stick to cruelty-free beauty, it’s also crucial that you go through the ingredient list and make sure you’re not allergic to any of it. In addition to a mascara being cruelty-free, there are also mascaras out there that can nourish and take care of your lashes not just as part of your makeup routine.


Each mascara comes with a different applicator and each applicator differs in the way your lashes turn out. Some applicators, depending on how it’s shaped, makes application to even hard to reach lashes easier. Some applicators, on the other hand, are able to curl your lashes on top of applying the product.

If you’re a beginner in the mascara game, look for a mascara with an applicator that’s beginner-friendly.

What look you’re going for

Some mascaras are multi-purpose, meaning they lengthen, volumize, and curl your lashes all at the same time. But there are mascaras that specialize in length, volume, or curling. Some are experts in dramatic, heavy look while some give off a natural and soft look for everyday. Think about what look you want to achieve and go for a mascara that gives you that.

But honestly though, you don’t have to settle for just one mascara, you can have multiple tubes that give you different looks everyday!

How to Tell if Your Makeup is Cruelty-Free

Cruelty-free makeup picture

With so many brands of makeup out there and with so many of them claiming to be cruelty-free as a marketing strategy, how would you know if your makeup is actually cruelty-free?

Look for the Certified Cruelty-Free Bunny Logo

The best way to find out whether a product is cruelty-free or not is to look for any of the official cruelty-free bunny logos (Leaping Bunny, Cruelty Free International, or PETA). They’re usually placed somewhere at the back of the packaging. Keep your eyes out as they can be small.

Online Certified Cruelty-Free Database

If you don’t have the product in your hands to check for the cruelty-free bunny logo, you can always check their online database to see if they’re officially cruelty-free. You can check the following websites: Leaping Bunny, Cruelty Free International, and PETA.

Ask the company

Another way to know if your makeup is cruelty-free is asking the company itself. Emailing and waiting for the company to email you back may take some time but can have all your cruelty-free questions and concerns answered. Make sure to ask them specific questions regarding their policies so you don’t end up in the gray area.


Animal testing just won’t cut it anymore in 2021. Many people have taken this ethical road and honestly, what’s stopping you from doing the same?

Our top pick for the best cruelty-free mascara is the Urban Decay Perversion Mascara for its amazing work at giving your lashes great definition, length, and volume. This mascara is what you can say can do it all. If you have sensitive eyes, the Too Faced Better Than Sex Mascara is a great way to go because its formula doesn’t cause irritation, and at the same thickens your lashes. And our pick for the mascara that gives the best length is the Stila Huge Extreme Lash Mascara that can really wake your eyes and give them a much-needed pop.

With so many mascaras out there, we hope you find one from our list that you’re guaranteed to fall in love with not only because of the lash length and volume it gives you, but because of the fact that they’re cruelty-free too.

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